Advance Care Alliance Branding
Advance Care Alliance (ACA) is a partnership of three organizations: Alliance Care network, Advance of Greater New York, and Long Island Alliance. ACA represents more than 90 well-established, not-for-profit agencies that provide high-quality services to people with intellectual and/or development disabilities and their families.
My job was to create a look and feel from scratch for this new company by developing a logo system that reflects the core and insight of ACA. Drawing from the initial steps of any logo design, I sketched ideas to see what best fit the overall brand. Once the logo was chosen, I moved forward with creating an accompanying color palette and font identity.