Oxygen – Essential for Life Campaign
This public awareness campaign to promote Oxygen was conceptualize by taking historical trends that I discovered in logo design and applied in a contemporary manner. The identity for the Oxygen campaign had to be simple so that the public could understand the message immediately in a world that is accustomed to seeing large, abstract, colorful advertisements, simultaneously. And, in order to reach a diverse audience, advertising must utilize different mediums. This plan was conceived by focusing on two different points of view: from my perspective as the designer, and that of the non-designers, or my audience. When developing a campaign for such a broad demographic I asked myself three crucial questions: what is the best method to communicate to the public? Who is the target audience? And how can I make this campaign different from other campaigns? The answers to these questions from multiple vantage points would help to narrow down my choice of medium.
Below are two custom documentation books. Each book was built by recycled paper and assembled by hand. The idea behind the drilled holes and gray circular lines featured on the cover was to convey the movement oxygen going through and around everything.
To gain a deeper perspective of the Oxygen Reach Campaign click here
